LAKELAND SPORTS

lakelandsportsshop

Effective Date: April 23, 2026

1. INTRODUCTION

Welcome to LAKELAND SPORTS LIMITED. (“we,” “us,” “our,” or the “Company”). We operate the e-commerce website located at www.lakelandsportsshop.com (the “Site”). We are committed to protecting the privacy of our customers and visitors in accordance with the New Zealand Privacy Act 2020.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you purchase sports equipment, apparel, or interact with our online services. By using our Site, you consent to the data practices described herein.

2. THE INFORMATION WE COLLECT

We collect information that helps us provide a personalized and efficient sporting goods shopping experience.

A. Information You Voluntarily Provide

  • Identification & Contact Data: Your name, email address (hummingbirds@lakelandsportsshop.com for our records), physical delivery address, and phone number (+64 272258125).
  • Account Details: Usernames and encrypted passwords.
  • Purchase History: Details of the sports gear, apparel, and accessories you have purchased.
  • Customer Support Communications: Records of any correspondence you have with our team regarding product inquiries or warranties.

B. Payment Information

All financial transactions are processed via secure, PCI-compliant third-party payment gateways (such as Windcave, Stripe, or PayPal). LAKELAND SPORTS LIMITED. does not store your full credit card or bank account details on our servers.

C. Automatically Collected Data

  • Device Information: IP address, browser type, and operating system.
  • Interaction Data: Pages visited, time spent on the Site, and the links clicked, collected via cookies and similar tracking technologies.

3. HOW WE USE YOUR INFORMATION

We process your personal information based on your consent and our legitimate business interests, including:

  • Order Fulfillment: Processing payments, managing inventory, and shipping products to your address in Rotorua or elsewhere.
  • Customer Service: Managing returns, exchanges, and warranty claims for sporting equipment.
  • Marketing & Loyalty Programs: Sending you updates on new arrivals, local sporting events, or exclusive discounts (only if you have opted in).
  • Site Optimization: Analyzing user behavior to improve the website’s functionality and product range.
  • Security: Preventing fraudulent transactions and protecting our infrastructure.

4. DISCLOSURE OF YOUR INFORMATION

We do not sell or rent your personal information to third parties. We may disclose your data to:

  • Service Providers: Courier companies (to deliver your orders from 44 High Street), IT hosting providers, and marketing platforms.
  • Professional Advisors: Accountants, legal counsel, and insurers within New Zealand.
  • Legal Compliance: When required by New Zealand law or to protect the safety of our customers and staff.

5. INTERNATIONAL DATA TRANSFERS

While LAKELAND SPORTS LIMITED. is based in New Zealand, we may use cloud-based service providers located in Australia, the USA, or the EU. We ensure that these providers adhere to high standards of data protection that are compatible with New Zealand’s privacy principles.

6. COOKIES AND ANALYTICS

Our Site uses cookies to remember your preferences and “shopping cart” contents. You can manage your cookie settings through your browser, although disabling them may limit your ability to use certain features of the Site.

7. DATA SECURITY

We implement industry-standard security measures, including SSL (Secure Sockets Layer) encryption, to protect your data during transmission. Access to personal data is strictly limited to authorized personnel who require it to perform their duties.

8. DATA RETENTION

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Warranty records for high-value sports equipment may be kept for the duration of the manufacturer’s warranty period.

9. YOUR RIGHTS UNDER THE PRIVACY ACT 2020

As a New Zealand resident, you have specific rights regarding your personal information:

  • Right of Access: You may request a copy of the personal information we hold about you.
  • Right of Correction: You may ask us to correct any inaccurate or outdated information.
  • Right to Opt-Out: You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link.

To exercise these rights, please contact our Privacy Officer at the email provided below.

10. CHILDREN’S PRIVACY

Our website is intended for a general audience. We do not knowingly collect personal information from individuals under the age of 16 without parental consent.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in law or our business practices. The “Effective Date” at the top will indicate the latest revision.

12. CONTACT US

If you have any questions, concerns, or complaints regarding our privacy practices, please contact us at:

LAKELAND SPORTS LIMITED.

  • Physical Address: 44 High Street, Glenholme, Rotorua 3010, New Zealand
  • Email: hummingbirds@lakelandsportsshop.com
  • Phone: +64 272258125
  • Website: www.lakelandsportsshop.com